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· Abridgement - General Overview
· Scientific Advertising (by Claude C. Hopkins)
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As this book is public domain and in our view a very important one, we decided to publish it here as well. This Article contains the complete book.
About Claude C. Hopkins
Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.
Read more at Wikipedia
Table of Content
1. How Advertising Laws Are Established
2. Just salesmanship
3. Offer service
4. Mail order advertising - what it teaches
5. Headlines
6. Psychology
7. Being specific
8. Tell your full story
9. Art in advertising
10. Things too costly
11. Information
12. Strategy
13. Use of samples
14. Getting distribution
15. Test campaigns
16. Leaning on dealers
17. Individuality
18. Negative advertising
19. Letter writing
20. A name that helps
21. Good business
Additional Service for Members
As a BASIS-Member you could also download a Mindmap which has the most important topics on one page. With this Mindmap you could check your own advertising campaigns easily.
Members could also download the entire book in PDF-Format.
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